Dick Hubbard, ONZ, Founder Hubbard Foods, Former Mayor of Auckland
I completely and absolutely support the campaign for the redesigning of the New Zealand flag. I appreciate the sentimentality attached to the existing flag, particularly by those that have served under it in the Armed Forces. However, I believe that more than ever we, as a country, need a strong identity and a strong brand. A flag is in essence a country's "brand" and an appropriately designed flag would give us a greater degree of national identity, both outside the country and inside the country than we have at the present time. A distinctive identity through a distinctive flag encourages patriotism and I believe that patriotism is something we currently don't have enough of in New Zealand.