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Change the NZ Flag

This is the site of the NZFlag.com Trust - a Trust established to promote debate about New Zealand's national identity and, in particular, about New Zealand's flag. We believe that the time has come for New Zealanders to choose a flag which represents New Zealanders as we see ourselves today - to respect and reflect our history as a nation, to represent us to others as we would we would like them to see us and, importantly, to carry us forward with our hopes and aspirations for New Zealand's future.

Why Change?

Ian Taylor, Musician, Presenter, Managing Director Animation Research Limited
"It's not just how we see ourselves in the world - it's how the world sees us." I have ceased to be amazed at how people around the world immediately recognize the silver fern on black as being "Kiwi". For over five years now we have worked on some of the great golf tournaments around the world. In a show of patriotism we decided from day one to fly the New Zealand flag on the equipment we use to track golf balls on the fairways. The response was mixed. We were either from England or Australia or someone would ask - "what's the flag?" Not once did we hear the call of "Kiwi". We changed to the black and white outfits of the All Blacks and flew the black flag with the silver fern and the response was immediate. The Kiwis had arrived and whether it was the Swiss Open in Cran Montana, the German Open in Munich, The Open at Troon, The Ryder Cup in Detroit, the World Match Play at Wentworth or the Battle at Big Horn in Palm Desert, the call "hey Kiwi" would be heard from almost every fairway. To walk the fairways at the Ryder Cup this year and overhear people in the crowd discussing exactly what it was that "the New Zealanders were doing out there with Tiger" speaks volumes for the way the world sees us. The fact that they never did figure out exactly what it was we did was not important - what was important was they knew we were there and, because of the silver fern on black, they knew where we were from.

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It's time to change our flag

This site is intended to stimulate debate about the New Zealand Flag. We want all New Zealanders to ask whether the current flag represents our country as we see ourselves today? Can we improve it? Does it portray the image we want to give of New Zealand internationally? Most importantly, does it inspire us?

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