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Change the NZ Flag

This is the site of the NZFlag.com Trust - a Trust established to promote debate about New Zealand's national identity and, in particular, about New Zealand's flag. We believe that the time has come for New Zealanders to choose a flag which represents New Zealanders as we see ourselves today - to respect and reflect our history as a nation, to represent us to others as we would we would like them to see us and, importantly, to carry us forward with our hopes and aspirations for New Zealand's future.

Why Change?

Jeremy Moon, CEO & Founder, Icebreaker Nature Clothing
We need a new flag because our current flag doesn't reflect who we are as a nation. It says that we came from the UK and is often confused with the Australian flag. It's true that we came from the UK but is that our core message as a nation going forward? A flag like ours works as a reminder tag for the British Empire but does not work well as a symbol reflecting a nation with a vibrant identity like we have here.

I'd love to see a flag that reflects the creativity and beauty of New Zealand. Not an easy one to crack but what a wonderful challenge for our nation.

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It's time to change our flag

This site is intended to stimulate debate about the New Zealand Flag. We want all New Zealanders to ask whether the current flag represents our country as we see ourselves today? Can we improve it? Does it portray the image we want to give of New Zealand internationally? Most importantly, does it inspire us?

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